rough start
I grew up in South America where my father was building what would become the first observatory in the Southern hemisphere, on a mountain high in the Andes called Cerro Tololo. Often we’d drive up dirt roads with no guard rails and several thousand foot drop to the river valley below. Your vehicle was literally your life, and ever since I’ve been obsessed with trucks that can manage bad roads while still being civilized.
I saw my first Land Rover on the mountain, and it was love at first sight. Eventually I was finally able to buy my first Landy, and it was an LR3. Ironically I lived in NYC at the time, and the truck was ideally suited not just to romping around the muddy, boulder-strewn Class 4 roads of Vermont but also to the potholes of Soho and the BQE.
That first LR3 that I bought back in 2006 is still with me today, and over the years I’ve watched and wondered as the vehicle has aged and yet still endures as a kid hauler, offroad adventure mobile and emerging classic, a favorite of not just me but Jonny Ives and King Charles III.
For years the LR3 was dismissed by the crass moniker of soccer-Mom car, but anyone who has taken one on a trail knows that the truck can handle far more than the average drive can endure.
All this led me to create Magellanic Rovers, a company dedicated producing restomod LR3s that can handle anything you can get yourself into. All while still being elegant and easy to handle as a daily driver.
Over time the supply of these trucks will contract, but those who know a good thing and how to care for it will not only have great adventures, but a great investment as well.